Event Director

35,000 AED
Conferences, Exhibitions
Dubai, UAE

Job Description

Job Function:

  • Maintain regular contact and visit existing and potential clients to ensure current and new business is developed along with monitoring competitor activity to identify new strategies for the event.
  • Seek out, evaluate and develop new business opportunities through organic growth/new product development to maximize revenues and establish / maintain relationships with partners.
  • Responsible for converting strategic objectives into tactical plans, and leading the execution of these across sales, marketing, content and operations.
  • Work closely with the Sales Director for the commercial management and development of the event to deliver agreed new business and renewal revenue targets within time and cost constraints.
  • Support the Portfolio Director to manage and deliver the event P&L.
  • Monitor sales performance and track in comparison to forecasts.
  • Oversee the development of the marketing strategy & work with the Senior Marketing Manager to improve the overall visitor experience to the event.
  • Oversee the operational preparations for the event and ensure that these are delivered to a high standard

Minimum Qualifications and Experience:

  • P&L experience mandatory
  • Develop sponsorship and branding opportunities within your product location and develop cross-product opportunities.
  • Ensure the database is managed to maximize its effectiveness and achieve Sales and Sponsorship targets. Appoint and manage Agent network.
  • To provide Agent support and information on any new developments, sales tools, marketing opportunities, trends along with achieving new business and ensuring customer retention rates are achieved.
  • Communicate business direction to team members through communication channels and manage and develop key stakeholder relationships.
  • Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker.
  • Establish monthly forecasting process to determine likely show result in budget tracker.
  • Oversee the development of the marketing strategy and marketing objectives for the event(s).

Minimum Qualifications and Knowledge:

  • 5-7 years’ experience within Events with 2-3 years project management experience
  • 3-5 years People Management experience
  • Full budget control and forecasting experience


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